Blogger and TV host Irena Ponažuk and children's clothing brand Bungly have teamed up to create a new collection of loungewear. The collection, called "Prosto", features jogger pants, shorts, long-sleeve shirts, t-shirts, and tops in pastel tones. Each item is adorned with an encrypted message from Irena, which can be found on the tags, labels, and cuffs of the children's shirts.
In addition to the launch of the collection, a bedtime story recorded by Irena Ponažuk's voice has been published in the Prosto meditation app. All customers who purchase from the collection will have access to this service.
"I wanted to create clothing for moms, babies, teenagers, and myself, in which you can comfortably spend the whole day at home, drinking cocoa with cookies, hugging, and enjoying precious moments with loved ones," commented Irena Ponažuk on the launch. "We have carefully thought out the fabrics, colors, and details, so that this Prosto x Bungly capsule has an anti-stress effect and brings back the value of the moment. My children have grown up wearing Bungly clothes, they have been wearing their legendary jumpsuits and parkas since 2019, so I gladly agreed to become a brand ambassador this year, and this beautiful project was born."
"Creating and doing what you love is what fills you with energy, opens up opportunities for development and self-discovery. By releasing this collection, we wanted to remind moms how important it is to not forget about themselves, their dreams, and to move towards them, drawing inspiration from the present," said Nadezhda Gromova, the founder of the brand.
