As the luxury watchmaking industry prepares for 2025, we can anticipate anniversaries, rising trends, and leadership shakeups that could redefine the landscape. New watches are often developed years in advance, and brand management decides when to launch them. Looking ahead to 2025, we can expect the dominant presence of sports watches and the return of integrated bracelets.
We predict that the year 2025 will bring more subdued watches due to the uncertain economic climate. Conservative approaches have proven to be successful for big luxury brands in the past. However, brands associated with the crypto community may have reasons to celebrate, as a Trump presidency in the USA is seen as beneficial to their market.
The confidence of the wealthy is crucial to the fine watchmaking industry. While the secondary watch market has largely stabilized, availability may change in the future. Collectors continue to support the demand for exclusive timepieces, but this relationship between brands and collectors should not be discussed further.
One event to look forward to in 2025 is the Sincere Haute Horlogerien (SHH) exhibition, where the world's premier independent watchmakers showcase their artistry. Additionally, we cannot ignore the leadership changes in the industry, as they play a significant role in shaping the future. Independent watchmakers are on the rise, and it's important for established brands to respond accordingly.
