In collaboration with Voyah, RBC has launched a project focused on the Russian fashion industry. Throughout the month, various media channels including print publications, television, and digital platforms will cover topics related to local fashion. Each platform will explore the theme through the lens of its expertise, showcasing fashion as a business, as design and creativity, as part of cultural tradition, and as a lifestyle.
One of the main components of the project will be a ranking of Russian clothing and accessory brands. The ranking is based on in-depth research conducted by RBC Market Research. The list of participants will be published at the end of November in a print magazine and on the RBC website. Additionally, RBC will present the market findings at the Fashion Review, a closed event for industry leaders. The program will also include business sessions, pitching, and awards for designers and brands.
"We see that the fashion market in Russia is currently on the rise. We observe the scaling of well-known brands and the emergence of new ones, as well as the investor interest in the sector and a large number of industry events from fashion weeks to retail conferences. As one of the leading players in the media market, we believe it is necessary to utilize our powerful analytical base and extensive resources to explore fashion from different perspectives and not only cover current trends but also offer expert research," noted Evgeny Tikhonovich, Chief Editor of RBC Style.
Earlier this year, RBC launched the "RBC Visionaries" project, which focused on individuals who are changing the world around them and seeing opportunities rather than obstacles.
