British designer Daniel Fletcher has been appointed Creative Director at a Chinese luxury fashion house. Fletcher, based in London, will split his time between China and London studios to oversee the brand's menswear and womenswear collections, as well as its leather goods and accessories.
Daniel Fletcher, a graduate of Central Saint Martins, launched his own label DANIEL w. FLETCHER in 2015. He has worked for renowned fashion houses such as Louis Vuitton, Lanvin, JW Anderson, and Fiorucci.
This appointment comes as the brand aims to expand globally. Fletcher will work closely with CEO Tina Jiang to align design and strategy in order to establish a stronger global presence.
Daniel Fletcher expressed his gratitude for the opportunity to create a new legacy that combines influences from his British culture and heritage with the remarkable Chinese craftsmanship of Mithridate, the luxury fashion house.
Mithridate was founded in London in 2018 and is headquartered in Guangzhou. The brand opened its first store in Shanghai in 2022 and currently has seven locations in China. Plans are underway to expand further.
Tina Jiang, CEO of Mithridate, is excited about the collaboration with Daniel Fletcher and believes that his experience in the global fashion industry and his sophisticated design signature will resonate with customers. She also emphasized the importance of transparency between the brand and customers and their shared passion for fashion.
Daniel Fletcher was responsible for creating the Lookbook and Millinery Collective for Royal Ascot 2024, showcasing high fashion editorial to inspire racegoers.
