In a world where cookie-cutter celebrations blur into oblivion, one company has turned event planning into an art form—brushstrokes of creativity splashed across the Algarve’s golden coastline. Events Plan It, the brainchild of Rosa Gonçalves Paula, has just snagged the 2025 Luxury Lifestyle Award, a glittering nod to its knack for transforming client fantasies into tangible, champagne-soaked realities.
Rosa, a veteran of tourism and hospitality on both sides of the Atlantic, didn’t just build a business—she engineered a ”wow” factory. From corporate galas that make spreadsheets sexy to weddings where even the doves weep with joy, her team treats each event like a Broadway premiere. Their portfolio reads like a menu of decadence:
Judges praised their ”surgical precision for detail”—a trait that once led to importing Sicilian lemons for a single cocktail’s garnish. “They don’t plan events; they curate collective memories,” remarked one anonymous panelist, likely while adjusting their monocle.
