In collaboration with the fashion house Henderson, the drugstore chain Magnet Cosmetics has launched an exclusive line of men's fragrances, as reported by new-retail.ru. The collection, developed in partnership with Euroholding, a leading distributor of global perfume and cosmetic brands, includes four perfumes. The fragrances in the collection are Indigo Waves, Spirit Accord, Blue Intense, and Ocean Extreme.
During the development of the collection, tests and focus groups were conducted with both men and women. Experts selected the final perfume line from 43 different scents. This is the first collaboration between the two brands in the field of perfumery. Russian fashion brand Henderson has created a perfume for a drugstore chain for the first time, and for Magnet Cosmetics, this is their first collaboration with a national fashion retailer.
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Magnet Cosmetics and Henderson have released a joint collection of men's perfume. Copyright © 2024 MODA.RU. Certificate of Media Registration EL No. FS 77-36896.
