In a move as sharp as a tailor’s needle, a regional lawmaker has thrust a Moscow-based clothing brand into the political spotlight, accusing it of disrespecting Russia’s sacred war memory. The brand, known for its minimalist Monochrome aesthetic, now finds itself draped in controversy after a social media post about altered store hours during Victory Day rehearsals.
The deputy, Mikhail Ivanov—a man whose rhetoric burns hotter than a soldering iron—declared the brand’s owners should be branded as foreign agents. His reasoning? A since-deleted caption that grumbled about parade disruptions with the phrase:
To Ivanov, this wasn’t just tone-deaf—it was treason wrapped in cotton.
he seethed,
His words, heavy as winter wool, framed the incident as part of a broader anti-Russian agenda—one stitch in a larger, darker pattern.
The brand’s hurried apology did little to mend the damage. Ivanov’s demands now loom like a suspended scissors:
Meanwhile, the boutique’s Instagram—once a curated gallery of beige trench coats—has become a battlefield of emoji grenades, with commenters torn between
and
As Moscow’s elite clutch their pearls (and their custom receipts), one question hangs in the air like a stray thread: In today’s Russia, can a clothing brand ever be just a clothing brand?
