Huw Gwyther, the visionary behind cult-favorite publications like Wonderland and Man About Town, is back with a thunderclap—launching IMAGINE, a glossy rebellion against the ordinary. This isn’t just another magazine; it’s a kaleidoscope of fashion, film, music, and art, wrapped in a "digital-first" ethos with a biannual print edition thick enough to double as a doorstop (292 pages, to be exact).
Gwyther, a man who seems to sniff out talent like a truffle hog in a forest of mediocrity, has assembled a dream team of photographers, stylists, and cultural provocateurs. The debut issue is a who’s-who of rising stars and established icons, with multiple covers that feel less like magazine spreads and more like collector’s items. Exclusive video interviews on the IMAGINE website add a layer of digital dynamite to the mix.
“Fashion is the heartbeat of IMAGINE,” Gwyther declares, his voice crackling with the enthusiasm of a man who once pitched his way into investment on Dragons’ Den. “We’re serving up a feast—celebrity shoots, designer deep-dives, and conversations that crackle like static electricity.” The first issue, for instance, tosses readers into a fireside chat between actor Charlie Walker and design maestro Zac Posen—a pairing as unexpected as champagne and tacos, but somehow brilliant.
Gwyther scoffs at the idea of targeting a specific age group. “I’m 48 and still geek out over pop culture like a teenager hopped up on soda,” he laughs. IMAGINE isn’t for the young or the old—it’s for the curious, the ones who see fashion as armor, music as a time machine, and film as a portal to other worlds. “Inspiration doesn’t come with an expiration date,” he adds.
The launch issue struts in with heavyweight advertisers—Jimmy Choo, Omega, Cutler and Gross—and special covers in collaboration with ASOS, featuring everything from K-pop phenoms DearALICE to British actor Dylan Llewellyn. Meanwhile, the digital covers spotlight global talent like Nicholas Alexander Chavez (Hollywood’s next big thing) and Yasmin Finney (the scene-stealer from Heartstopper).
The first print run is already weaving its way across the globe, available via imaginemagazine.co and a handpicked roster of chic stockists—from Dover Street Market to Somerset House Shop. At £10 a pop, it’s a steal for a tome this lavish. Mark your calendars: Issue Two drops September 2025, promising even more cultural fireworks.
Gwyther’s final words? “I’d buy this magazine in a heartbeat. And I made it.” If that’s not a ringing endorsement, what is?
