Like a well-oiled polo mallet swinging through history, Jaeger-LeCoultre’s 1931 Polo Club exhibition is galloping into New York and Los Angeles this spring. This isn’t just another watch display—it’s a time capsule dressed in Art Deco finery, where the Reverso’s DNA unfolds across four acts: Icon, Style, Innovation, and Craftsmanship.
From May 1-10, Manhattan’s Madison Avenue boutique will transform into a horological speakeasy, serving vintage rarities alongside modern showstoppers. Imagine standing inches away from the original 1931 Reverso—its caseback still whispering secrets of polo fields long gone—or locking eyes with the mythical "Sac" purse watch, a mechanical coquette from another era.
Then, the show migrates west like some impeccably timed sundial shadow, alighting on Rodeo Drive from May 17-June 3. Californians can expect the same alchemy of past and present, including two new "Precious Flowers" Reverso One models that bloom under glass like horological orchids.
What makes this pilgrimage essential? It’s watching time bend—quite literally—around JLC’s genius. The Reverso began as armor for wrists battling polo balls, then morphed into a canvas for guilloché daydreams. Here, you’ll witness that evolution unfold like a Swiss sonnet, from rugged sport companion to haute horlogerie’s most versatile muse.
Best of all? Admission costs nothing but your curiosity. Just leave enough room in your carry-on for regret when you realize your smartwatch will never measure up.
